Who's the ad wizard that came up with this one??

All the fuss around here, at least amongst a group of former classmates and colleagues from UBC's Scool of Community and Regional Planning (oh, and the New York Times and much of the world), is the new Chevy Apprentice ad series.

http://www.nytimes.com/2006/04/04/business/media/04adco.html

The marketing department at Chevy has jumped on the user-generated advertising trend by letting people write their own commecials for the new Chevy Tahoe.

Let's see... web-based, write-your-own ad series for a gas guzzling, eco-UNconscious SUV unleashed to tech-savvy, eco-VERY conscious subversives. It reminds me of that Far Side comic where Pinocchio unexpecetedly gets his wish to be a real boy... in the middle of a Lion's den.

Wicked!

Here are a few of my favourites, done by some classmates:

http://www.chevyapprentice.com/view.php?country=us&uniqueid=1ade3344-14b1-1029-98eb-0013724ff5a7

http://www.chevyapprentice.com/view.php?country=us&uniqueid=2d41d40a-1420-1029-98eb-0013724ff5a7


http://www.chevyapprentice.com/view.php?country=us&uniqueid=1d56c63e-1422-1029-98eb-0013724ff5a7

Or visit

http://www.alaskaaction.net/tahoe/

somewhere in Central America

Looking out over Antigua, Guatemala in the summer of 2005

Up an running

Well, it has only taken me years to get this going, but I wanted to jump on the techno-wagon, too. And as I am currently self-employed, I have all the opportunities in the world to procrastinate.

I am hoping this is the way to keep in touch with the great people I have met, in my little corner here in Vancouver, and those around the world. From those who have been my friends from my first days, to those from SCARP at UBC, to the wacky mix of ex-pats in Prague....

Cheers to you all. Keep in touch